She’s not a “tomboy”. And she’s not a “girly-girl” either.

There was no word to describe her, so we had to invent one: Bezlo

A Bezlo Girl is free-spirited, adventurous, confident, smart, strong, and brave . She's always ready to embark on a new adventure explore the world around her. She loves math and coding, and has an amazing sense of style. She dreams of one day flying in space. 

This word was created for all the girls who needed a word they can relate to. Hello, World! This is Bezlo!

The statistics

Although 47% of all U.S. jobs are held by women, only 24% of women hold jobs in Science, Technology, Engineering, or Math (STEM) fields.

The problem

Not enough is being done to promote STEM subjects to young girls.  Lack of exposure to female role models in STEM, reported low self-confidence in science and mathematics abilities, and a long-standing perception that STEM subjects are for boys are all contributing factors.

our mission

Hello Bezlo is here to show everyone that STEM can be fascinating, fun, creative, and fashionable. 

We aim to empower young girls to embrace their interests in STEM.

The statistics are overwhelming, but are going to change this!

Meet Clodagh

Children’s nurse turned founder. Momma to one Bezlo Girl.

Hello, I'm Clodagh! I first came up with the idea of creating a children’s brand through my own difficulties in finding clothing that suited the personality of my niece Fiona. After finding myself venturing off into the boys' section to look for cool clothes with rockets and spaceships, I decided that something needed to change.

This sparked an idea that I could build a clothing brand that empowers girls and teaches them about Science, Technology, Engineering and Math (STEM). There is a noticeable lack of women in STEM and I truly believe that if girls were introduced to STEM from a young age, as boys are, we would eventually see the gender gap lessen.  I’m super passionate about spreading this message and creating a movement for #bezlogirls all over the world!

meet ivana

Math Education Specialist x Cofounder


Hello, I'm Ivana! Growing up, I would have described myself as a complete “Bezlo Girl”. I was into dolls, superheroes, video games, princesses, and robots. Looking back on that now, I definitely wish a brand like Hello Bezlo existed when I was growing up!


My experience with STEM is an interesting one. I always did well in school, but when I got to high school, I really struggled with mathematics. After growing discouraged and almost giving up, I became determined to turn it all around and challenge myself to study harder in math class. Throughout that journey, I began to see how cool math was, and actually ended up majoring in math in college! Hello Bezlo's mission of inspiring young girls to be passionate about STEM subjects is near and dear to my heart, as I remember once being that girl who decided "math wasn't for me"...and I am so glad I changed my mindset! As a Hello Bezlo cofounder, I am so excited to spread my passion for STEM with Bezlo Girls everywhere!

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Say Hello to the founders!

Clodagh Connell

Ivana Lee

Next product

Hello Bezlo book...

...coming soon!

© 2019 by Hello Bezlo. 

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