WHAT IS A BEZLO GIRL?
It's time we stop using the words “tomboy” and “girly-girl”. Girls are entitled to like whatever they want and wear whatever they want.
Call her a Bezlo Girl.
She's a free spirit who loves exploring the world around her. She loves building forts, solving mysteries, and she dreams of flying in space. Her love and curiosity for the world makes anything possible.
She is brilliant, confident, smart, strong, and brave. There was no word to describe her, so we had to invent one.
Hello, World! This is Bezlo.
Although almost half of all U.S. jobs are held by women, only 28% of women hold jobs in Science, Technology, Engineering, or Math (STEM) fields.
National Science Board, 2018. Science and Engineering Indicators 2018. Arlington, VA: National Science Foundation (NSB-2018-1).
Not enough is being done to show young girls that STEM subjects are for them, too. Lack of exposure to female role models in STEM, reported lower self-confidence in science and mathematics abilities compared to boys, and the pre-existing stereotypes that continue to exist in the toy and clothing industries are all contributing factors.
Google for Education (2016). Diversity Gaps in Computer Science: Exploring the Underrepresentation of Girls, Blacks and Hispanics.
Educational Research Center of America (2016). STEM Classroom to Career: Opportunities to Close the Gap
Hello Bezlo is on a mission to shatter gender stereotypes by empowering young girls to embrace their interests in STEM. We create products inspired by science, nature, math, technology, and outer space so that Bezlo Girls can proudly and confidently show off their love of STEM.
We hope to be a stepping stone to help young girls see themselves as scientists and coders so that the gender gap in the STEM workforce can eventually lessen. The statistics are overwhelming, but we are on a mission to change this!
Children’s nurse turned founder. Momma to one Bezlo Girl.
Hello, I'm Clodagh! My inspiration for Hello Bezlo came from my niece Fiona. From the age of 2, she would run around playing “rocket girl”, blasting off into space. When I tried to search for clothes with robots and astronauts, I could only find butterflies, fairies, and pony prints, but couldn't find anything outside of traditionally girly themes. I had to resort to buying her clothes from the boys' section. Finding prints that inspired girls to reach for the stars rather than stay inside playing princess games was not an option. I decided that something needed to change.
This sparked an idea that I could build a brand that empowers girls and teaches them about Science, Technology, Engineering and Math (STEM). There is a noticeable lack of women in STEM and I truly believe that if girls were introduced to STEM from a young age, as boys are, we would eventually see more women working in STEM fields. I’m super passionate about spreading this message and creating a movement for #bezlogirls all over the world!
Math Education Specialist x Cofounder
Hello, I'm Ivana! Growing up, I would have described myself as a complete “Bezlo Girl”. I was into dolls, superheroes, video games, princesses, and robots. Looking back on that now, I definitely wish a brand like Hello Bezlo existed when I was growing up!
Even though I am a STEM enthusiast, my experience with STEM wasn't always easy. I always did well in school, but when I got to high school, I struggled with mathematics. After growing discouraged and almost giving up, I became determined to turn it all around and challenge myself to study harder in math class. Throughout that journey, I began to see how cool math was, which led me to major in math in college, and then get my Master's in Education. Hello Bezlo's mission of inspiring young girls to be passionate about STEM subjects is near and dear to my heart, as I remember once being that girl who decided "math wasn't for me"...and I am so glad I changed my mindset! As a Hello Bezlo cofounder, I am so excited to spread my passion for STEM with Bezlo Girls, and to use my expertise to allow girls to learn about the wonders of STEM...through clothing!
You can follow me on Instagram @mathematicalmodels, where I post about all things math!